Masthead: a listing printed in all issues of a newspaper or magazine (usually on the editorial page) that gives the name of the publication and the names of the editorial staff, etc.
Pugs: these are at the top left and right-hand corners of the paper and are known as the 'ears' of the page. The prices of the paper, the logo or a promotion are positioned there. They are well placed to catch the reader's eye.
Columns: a page or text that is vertically divided; "the newspaper devoted several columns to the subject"; "the book keeper used pages that were divided into columns"
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