Research on the Sudbury Mercury

I have researched the Sudbury Mercury due to it being another popular local newspaper and webpage.
Firstly, news feed of the main stories in the Mercury are typed continuously at the top of the page. This catches the readers attention as its the only thing that moves on the website.
Another thing that catches the readers attention is the big black masthead of the Sudbury Mercury at the top left hand side of the web page. Similar to the Halstead Gazette are the colours that are used. Black and red are used in the Sudbury Mercury, this maybe to get the effect that the Halstead Gazette has of connotations of urgency and important, however, the Sudbury Mercury has the colours on the different catagories, not just on the mast head. This may be to make the page look more serious and important.
On the other hand, The main story has a big picture in the top middle of the site, which gets the readers attention and it makes clear to the readers what is going on in their local area.
All the different catagories are positioned at the top of the page under the masthead. The main thing that makes the catagories eye catching is the black background, this is because black is a very outstanding colour. Also, when someone hovers the mouse over a certain catagorie it turns the background to red, to show what the reader is about to click on, this is clever because it makes the website more interesting.
Finally, There are all different advertisements at the left side of the page, this is different because its something that people can use for themseleves, wether they want to find a new job or a new home.